TRENDS

    CORPORATE MOBILE ALERTS
     

     

     

    Mobile alerts are emerging as one of the most popular forms of communication.

    EMAIL FOR APPOINTMENT
    marketing@smpr.info

    813 846 3944

     

     

  • Digital out-of-home media (DOOH) is touted as the “hottest medium” today, playing a critical role in brand activation, 360-degree marketing and creativity breakthrough!

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    The fastest growing medium since the Internet has attracted the entry of traditional media players – including NBC Everywhere and CBS Outernet – creating scale and one-stop shop. New measurement initiatives by Arbitron and Nielsen further validate and secure the medium’s placement in the overall integrated media plan.

    Outdoor, mobile and the “Outernet” are all coming together to deliver powerful brand messages.

    SOURCE: MMA GLOBAL


 

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Mobile Messages Gain Media Awareness

November 3, 2008
Mobile Messages Gain Awareness: NEW YORK Text is tops as 100 million-plus people are exposed to ads. READ MORE »

 

October 20, 2008
Fox Mobile Gets Makeover :NEW YORK News Corp.'s mobile content operation is rebranding and reorganizing as it looks to expand into new territories and make mobile a key growth business for the conglomerate. READ MORE »

 

Sept 28, 2008
Web Industry Pursues Efficient Frontier: Why solving sales process problems via technology is critical for future growth -By Brian Morrissey READ MORE »

 

Sept 22, 2008
Mobile to Become the 'First Screen': NEW YORK Bob Greenberg, CEO and global chief creative officer at R/GA, and Arto Joensuu, global director of e-marketing for Nokia, today explained how the "third screen" -- or mobile media -- will become the "first screen," surpassing television and online. -By Shahnaz Mahmud READ MORE »

 

Sept 17, 2008
Mobile Search About to Become Real Business: MCN Advertising revenue from mobile Web searching is becoming a serious business and could be worth $2.4 billion
by 2011, a key player in the industry said -By Tarmo Virki, Reuters READ MORE »

 

Sept 17, 2008
Nielsen: Wireless Households on the Rise
One in five U.S. households could be cordless-only by year's
end READ MORE »

 

Advertising Week V -
Mobile Advertising Insights
Brought to you by the Mobile Marketing Association & Advertising Week READ MORE »